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Utilizing online advertising/selling methods to promote items and products that you are selling online, is known as digital marketing. This approach is both saves you a tremendous amount of time with your digital marketing efforts, as well as saving you a tremendous amount of money. Digital marketing is done by using electronic mechanisms such as cellular phones, SMS, MMS, instant messaging, internet sites, emails, banner ads, and digital billboards.
Digital Marketing Methods
Digital marketing includes a few of the methods that have been proven successful in both direct marketing and Internet marketing. In digital marketing, conventional methods of marketing your product promotions are carried out digitally. It involves marketing in two forms. These two forms of Digital marketing are commonly referred to as pull and push marketing.
Digital Marketing “Pull”
Pull digital marketing needs the user to pull or extract the content directly from the website. The client needs to bring up the marketing material and then view the material individually. Examples of this are internet websites consisting of sales pages, online forums, and blogs. All these require the user to click on a URL in order to see the content that you the Digital Marketer are delivering to your potential customer. The content that is being shown doesn’t have to follow any particular or defined standards.
An effort is required to just show the material on the website or online forum and there is no additional cost of sending all of this requested information to your potential customer. However, this potential customer of yours has to make the additional effort of going over to the content by clicking on the URL or link presented to them. The consumer receiving the results of your Digital Marketing does not have to opt-in for your promotional programs, and the one message you are promoting is being seen by all. It cannot be personalized or made unique in any way which takes away from personalization which can account for an increased amount of ales from your promotion. The consumers who see the material cannot be traced, although the click-through rate can be accessed which gives information about the variety of clicks the message has received. This is be done by making it possible for the click-through tracking during the project, which records all of the information that you are collecting for your Digital Marketing promotions.
Digital Marketing “Push”
On the other hand, “Push” digital marketing techniques and the mechanisms used, require the effort of both the client and the online digital marketer. The Digital Marketing marketer needs to send out the material or as we like to say in the marketing arena, “Push” it to the customer. This now requires your potential customer to make the effort of receiving it. This is an extremely efficient way of selling your products through your marketing efforts and the investments potentially can earn a huge return as this Digital Marketing Push method develops and generates immense brand recognition.
SMS, MMS, emails, and RSS podcasting just to name a few, are examples of push digital marketing. Since the material is sent out to individuals, it can be individualized according to the designated recipient. One of the statistics we need to see here is whether or not the message has actually been opened and seen by the consumer. Or was it deleted? These actions can be tracked and reported continually to you, allowing you as the Digital Marketer, to tweak your promotional ad campaigns allowing you to draw even a greater revenue stream from them. Data associated with the customer, such as name and the geographical area might be traced allowing you to see what demographic area is responding the best to your advertisements. However, remember this, when sending this kind of message, specific requirements need to be fulfilled as the SMS and emails sent are kept track of. If the Digital Marketing marketer does not follow the rules, standards, and guidelines appropriately, there is a possibility of messages getting turned down and blocked before they reach the targeted audience and the message is considered to be spam. We will have a series of posts up shortly about how to securely and correctly put your messages out to the internet world. You definitely do not want to run afoul of your ISP’s and social media sources and get your self knocked off the internet. As a matter of fact, even bigger consequences include online marketers getting blacklisted momentarily or even completely and losing their accounts. The site address would be blocked and they will not be able to send out any messages at all. Messages sent to the RSS feeders need a mechanism with an application to reach when sent out by an email marketing system.
Using “Push” and “Pull” Digital Marketing
Both forms of digital marketing should definitely be used in tandem to attain favorable outcomes that you need for digital marketing success. There is a possibility of utilizing pull and push message technologies in conjunction or together in the same digital marketing promotion. As a matter of fact, we recommend that you do balance your Digital Marketing efforts between both marketing philosophies. For example, the email sent out to a prospective consumer can have a banner or a URL advertisement, which on clicking downloads info. If there is a huge group of people to be reached by means of email, Email service providers can be hired that send out loads of e-mails to the customers on behalf of the marketer and they will take the necessary steps so that the messages are not considered as spam by either your social media platforms that you are using, or by your ISP’s.
Although much of digital marketing is opt-in, federal laws, such as CAN-SPAM Act, have been passed to protect the clients from unethical marketers who would go to any extent to promote their items. Or from hackers or spammers who have a bad intent i.e. like setting up or hurting the computer system with adware, spyware on people’s computer systems.
Please come back again, as this is the first of a number of articles that we are delivering on the fascinating area of Digital Marketing.